Approaches to Audience: A Reader

Bys: Dickinson, Bruce, Harindranath, Linne

Book Overview

The third in a series of internationally acclaimed readers in media and communication, 'Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today.

• Format: Paperback
• Language: English
• ISBN: B007IGS31W
• ISBN13: 9780340692257
• Release Date: December 1998
• Publisher: Bloomsbury Academic
• Length: 336 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"