Approach and Avoidance Self-Regulation

By Rana Sobh

The present research introduces reference points in self-regulation as a new way to understand consumer goal-directed behaviour. Much of the products and services available on the market are consumed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639260945
• ISBN13: 9783639260946
• Release Date: June 2010
• Publisher: VDM Verlag
• Length: 240 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"