Appreciation Marketing - How to Achieve Greatness Through Gratitude

By Curtis Lewsey, Tommy Wyatt, Claudene Connally

Book Overview

Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982466307
• ISBN13: 9780982466308
• Release Date: January 2009
• Publisher: BFC Group
• Weight: 0.45 lbs.

Customer Reviews

DESTINED TO BE A BEST SELLER!

I respect Tommy and Curtis as business owners. They live this stuff and its shows in their results. 'Appreciation Marketing' takes traditional marketing to a new level. Appreciation Marketing is profound in its simplicity. Most educated marketers look for ways to promote themselves and get more business. Appreciation Marketing is exponentially more effective and a whole lot less expensive than traditional advertising and marketing. For example, let's say, as a thank you, you get a card in the mail offering you 10 to 20% off of your next oil change. Where does that card end up? For most of us, it ends up in the trash can. Now as an alternative, let's say you get a personal note in the mail from that same owner along with a photo of his staff simply thanking you for your business and letting you know how much he appreciates you. You'll save that note! Think of it this way. Anything commercialized typically ends up in the trash. Personal correspondence expressing gratitude and appreciation is cherished like a gift. Appreciation Marketing can elevate any business to new heights. Thanks Tommy and Curtis!

A Must Have for any Business Professional!

When was the last time you went to your mailbox and got a card from someone you did business with, and it wasn't your birthday, wasn't a holiday, wasn't a special occasion - and it didn't have business cards, logos, or ask for referrals? It rarely happens! What if it did? Appreciation wins over self promotion every time, and this book will show you how to WOW your clients and prospects and show them that you truly do care. People don't care how much you know until they know how much you care. We are all in the relationship building business, and this book will show you how to build and maintain a rolodex of clients that LOVE you and want to help you. It's all about appreciation and Tommy and Curtis have a homerun with this book!

EVERY business person NEEDS this book!

Email, voicemail, blogging, FB updates, texting and tweets are ways to communicate. Appreciation Marketing is a way to bring the much needed live component and personal touch to business. We learned from the "greats", Tom Hopkins and Joe Girard that there is power in sending thank you notes/cards. And, as young children our parents told us to "always say thank you". We may have aged and the players may have changed, but the game remains the same. "Always say thank you". The techniques that Tommy and Curtis share are simple to implement, yet brilliant! Business professionals and owners who apply these fundamentals will find they can have more business coming to them, rather than chasing business. I wish this book could be in the curriculum at every high school. Imagine how great our society and business world would be if everyone lived a life with the gratitude attitude! I appreciate Tommy and Curtis for sharing this gift of Appreciation Marketing. Linda Thomas Vice-President JD Marketing Associates

Outstanding! Destined to be a classic!

I received and read "Appreciation Marketing" today - took about 1 1/2 hours. Deceptively simple, but rarely well-executed, this down-to-earth advice will set your business apart and above the competition. From ages 5 to 105, anyone can and everyone should implement an "Appreciation Marketing Strategy" in their personal and professional lives. I ordered 3 more copies this afternoon so I could give it to my partners before the weekend. Buy it, read it, APPLY IT and give it to everyone in your life whose success you care about. (I just ordered 50 more to get a start on doing just that!)

Appreciation Marketing is Excellent (and useful)!

First, two disclosures: #1. Tommy Wyatt is a friend. #2. He became so after I read his "wonderful" book. I've written a number of my own (and others) books in and around Network Marketing over the past 20 years. The Greatest Networker in the World sold more than 1-million copies and I'm telling you this to add credibility to what I'm about to "claim" for Appreciation Marketing... I believe this is THE most important new book for the next step in the evolution of marketing-- for almost ANY product or service market, especially Direct Sales Network Marketing. "Appreciation Marketing" is a new book, but NOT a new idea. Marketing masters have been using it since the first hunter gatherers bartered for things they wanted and somebody else had. Tommy & Curtis have laid out the principles & practicals of how to use appreciation to attract & create new customers, garner more referrals and have your exiting customers be an active "consumer advocacy" for you and what you offer. They give readers both understanding (which many authors seem to gloss over today as not important) of how and why Appreciation Marketing works so well and is so powerful, along with "do this, do that" real-world applications and examples. I do an exclusive weekend retreat for five people that costs $3500 per person. Each participant gets a copy of "Appreciation Marketing" and it's required study before they arrive. I believe that EVERY Network Marketer MUST read this book. And if you are in any other business or profession where relationships & friendships rule, then this book is a MUST for you, too. Bottom line: This book will help you acquire more customers & partners, build your business bigger and quicker and (what we all really want most) make more money. Powerful, practical, valuable & useful. This is an excellent book (and a quick an' easy read, too). Thanks to Tommy & Curtis for writing "Appreciation Marketing." I appreciate you!