Applying Predictive Analytics: Finding Value in Data

by Mary M. McCarthy, Richard V. McCarthy, Wendy Ceccucci, et al.

Book Overview

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities...

• Format: Paperback
• Language: English
• ISBN: 3030830721
• ISBN13: 9783030830724
• Release Date: December 2022
• Publisher: Springer
• Length: 274 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"