Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

by Helena Rubinstein

Book Overview

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.

The first part of the book discusses the underlying theory and principles behind behavioural...

• Format: Hardcover
• Language: English
• ISBN: 3030016978
• ISBN13: 9783030016975
• Release Date: February 2019
• Publisher: Palgrave Pivot
• Length: 137 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"