Applied Public Relations: Cases in Stakeholder Management

by Kathy Richardson and Marcie Hinton

Book Overview

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering...

• Format: Paperback
• Language: English
• ISBN: 0415526590
• ISBN13: 9780415526593
• Release Date: April 2015
• Publisher: Routledge
• Length: 258 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"