Applied Marketing

By Andrew Loos and Daniel Padgett

"Better service is only more valuable if customers are willing to pay more for it. It seems obvious that customers would prefer to shop in more attractive stores with better service. However, Ross... This description may be from another edition of this product.

• Format: Loose Leaf
• Language: English
• ISBN: 1119690617
• ISBN13: 9781119690610
• Release Date: May 2021
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.6" x 8.4" x 10.8"