PHI APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRACS

By PRADIP GIRI, ARUNANGSHU PAUL and ARUNANGSHU PAUL GIRI

Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9390544173
• ISBN13: 9789390544172
• Release Date: January 2021
• Publisher: PHI
• Length: 518 Pages
• Weight: 0.93 lbs.
• Dimensions: 9.8" x 2.0" x 7.9"