Applied Marketing Analytics Using Python

By Raoul V. Kübler and Gokhan Yildirim

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

• Format: Paperback
• Language: English
• ISBN: 1529684161
• ISBN13: 9781529684162
• Release Date: July 2025
• Publisher: Sage Publications Ltd
• Length: 384 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"