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This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content... Read Full Overview

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The... Read Full Overview

Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods... Read Full Overview

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The... Read Full Overview

Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods... Read Full Overview

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content... Read Full Overview