Applications in Business Communications

By Richard Featheringham and Bonni Baker

Applications in Business Communication simulates a hypothetical company-GEI-- that specializes in producing indoor and outdoor leisure-time products, giving learners the opportunity to apply business communication skills in a real-life setting. Learners work in self-managed work teams to solve real-life problems facing businesses today, while the instructor acts as CEO of GEI. This text allows learners to actively take part in learning the subject matter, and relate it to their daily lives, and develop the higher-order skills of analysis, synthesis, and evaluation. Additionally, working collaboratively toward a single goal provides learners with an understanding of the importance of teamwork.

• Format: Paperback
• Language: English
• ISBN: 0324014058
• ISBN13: 9780324014051
• Release Date: October 2000
• Publisher: South-Western College Pub
• Length: 168 Pages
• Weight: 0.85 lbs.
• Dimensions: 10.5" x 0.3" x 8.3"