Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." "Carmine Gallo explains beautifully and simply just what...
--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple