Apparel: Concepts and Practical Applications

By Barbara Stewart, Beverly Gatterson, Beverly Kemp-Gatterson

Book Overview

Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved-or seeking to become involved-in the field of retail merchandising and management.

• Format: Paperback
• Language: English
• ISBN: 1563674815
• ISBN13: 9781563674815
• Release Date: September 2008
• Publisher: Fairchild Books
• Length: 460 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.9" x 7.0"

Customer Reviews

Not bad!

Decent condition; the textbook itself was a bit banged up around the edges and had some pages that were folded up inside due to prior use. But other than that, the contents of the book are really good and that's what matters most. Also the price for this textbook was PHENOMENAL!