Anywhere: How Global Connectivity Is Revolutionizing the Way We Do Business

By Emily Nagle Green

Book Overview

Is your business prepared for the world of ANYWHERE?

"Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways...But how to exploit this new connectivity? Read on."
--From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics

"Anywhere paints a compelling pictureof what the next transformation of wireless will look like and who it will impact.Those who want to capitalize on the new wireless world should read this book."
--Dan Hesse, CEO, Sprint

"Connectivity is fast creating a level playing field among developed and emergingmarkets. Those who understand how to leverage the connected world will be bestpositioned to impact it. Anywhere is a must-read for anyone who wants to be arelevant leader in a global economy."
--Rajeev Suri, CEO, Nokia Siemens Networks

"Emily Nagle Green takes it up a notch with a breezy style that makes the arcaneaccessible and the possible plausible. It's the kind of sensible outlook that can only comefrom deep knowledge and analytic rigor--both hallmarks of Yankee Group."
--Tom Sebok, President & CEO, Young & Rubicam North America

"Required reading for anyone interested in understanding how and why communicationsadvances are fundamentally altering business. Green explains how the connectivityrevolution offers unbounded opportunity to thrive in the nascent Anywhere future."
--Reed Hundt, former chairman, U.S. FCC

"This book highlights the unstoppability of the advance of connectivity, creating theimperative for business leaders to respond."
--Ben Verwaayen, CEO, Alcatel-Lucent

About the Book:

A pill bottle helps health care professionalsmonitor patients takingmedication. A vending machine reports itsown inventory over a wireless network. Atelephone speeds checkout by serving as adebit card in retail stores around the world.

The future of the world--and business--is ubiquitous connectivity, the totalinterconnection of people, ideas, andproducts through a global digital network.As the network grows and the world of dataexpands, every citizen will have instantaccess to virtually anything he or she wants.

Where is this network? Anywhere. And youmust learn to use it to the fullest if yourbusiness is to thrive in the coming years.

In this groundbreaking book, Emily NagleGreen, president of Yankee Group, a leadingglobal connectivity research fi rm, charts acourse for the future by explaining: The components of ubiquitousconnectivity and how they willcombine to transform the natureof businessHow more than 50 of the world'sconnectivity pioneers and leadersexpect the revolution to unfoldThe richest opportunities for yourbusiness--and how to seize themHow a totally connected world willchange customers--and what they wantWays to develop a business strategythat harnesses the power of globalconnectivity

The world is charging ahead faster thanat any other time in history, and globalconnectivity will be here sooner than youmight think. Trillions of dollars of new valuewill be created on this worldwide networkfabric.

Are you moving fast enough?

The survival of your business depends onwhether you'll be there to meet it.Combining expert insight, tactical tools, andYankee Group's proprietary data on globalconnectivity trends, this forward-lookingbook provides what you need to reach thecustomer of the future . . . anytime andanywhere.

• Format: Hardcover
• Language: English
• ISBN: 0071635149
• ISBN13: 9780071635141
• Release Date: January 2010
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 1.27 lbs.
• Dimensions: 1.0" x 6.8" x 9.3"

Customer Reviews

A Glimpse of Technology Convergence

Imagine a pill bottle that can track when medicine has been taken, or a vending machine that automatically sends a message to corporate only when it needs replenishing. These are just some examples that exist today in the evolving global technology world that connects us. Anywhere provides a glimpse into the near future where people and technology converge on a scale we've not seen before. In fact, Nagle refers to it more as a revolution. Based on her years of research on several technologies including broadband and internet as CEO of the Yankee Group, she is an authority on the changing connectivity landscape and what it means to individuals and businesses. In fact, Nagle estimates the "Anywhere Network Economy" will generate $1 trillion in global revenues by 2012. This is the heart of what Nagle refers to as "ubiquitous connectivity" that connects us and the things we care about. Nagle separates these changes into the key components of a common digital network, broadband demand, and wireless ubiquity. Each of these areas represent key puzzle pieces that allow the sharing of intelligent content instantly and rapid response as the norm. Her analysis and examples of how the process is already changing every facet of our lives is amazing. Every second breakthroughs propel people and systems forward in the evolving digital era. If you're looking for a unique overview of how the technology you use today will impact you're your everyday life, Always is a must read.

Well written with a strong business focus

Anywhere accurately captures the enormity of the revolution being caused by ubiquitous connectivity. Every business leader needs to assess how this will impact their organization and what they need to proactively do to ensure competitive success. The book explains not only how this will happen, but the right motivators to think about - customer profile, customer behavior, and how to drive profit through your business and supply chain - globally. Definitely worth the read.

Insightful as The Black Swan--But More Readable!

Anywhere examines recent technological trends: cloud computing and the flat world and its long tail and wikis and wireless and atoms and bits. Then Anywhere ties them together into a vision of what life will look like when all people and devices are inevitably connected, all the time. The useful bit is that Anywhere goes beyond describing current trends and predicting the future. It offers concrete metrics to quantify how prepared I and my company are for this world. Thought exercises and quizzes helped me identify the specifics of what an Anywhere world means to our business. "It's got Cosmo quizzes?!" scoffed my cynical colleague. Well, yes, sort of. But even if the quiz results aren't hard science, I still find it helpful to think about where my plans lie on a spectrum of possibilities. I found this book observant and eye-opening, forward-looking and maybe a little frightening. It shows that universal connectivity and immediate, unfettered data are coming, and in some surprising ways are already here. Ultimately it left me excited to be navigating this moment in history and confident I can manage what lies ahead. I'll buy another copy to circulate among the leadership team in our Engineering group. I'm hanging onto mine.

What Global Connectivity Means to You and Your Company

Anywhere describes a revolution in global connectivity that enables all people and the things they care about to be connected at all times. Written by the President of a four-decade-old technology research and consulting firm, Anywhere, gives a compelling look at the current and future state of connectivity and what it means for you as a consumer and how to make profit from it as an enterprise. What's the Anywhere Revolution? The author summarizes it like this: 1. A transformation taking place due to common digital network, increased broadband capacity, and wireless economics. (Think: iTunes and WiFi) 2. Which is producing huge shifts in power, behavior, and money all over the world. (Think: call centers in India) 3. This gives rise to new forms of goods and services that depend on connectivity. (Think: what you can do with your iPhone) 4. The rate of connectivity isn't equally advancing around the globe. (Think: China vs Africa) As a result, there is tremendous opportunity for those who get connected and operate in connected ways. Anywhere means: Our customers are anywhere, ordering from a smartphone as well as a PC. Our workers are anywhere, IBM saves $110m because a third of their staff work from home. Our products are available anywhere, replacing physical with digital or using digital to track physical. For those who are regular readers of Fast Company or Wired Magazine you won't be surprised by what you read in Anywhere. As a coach and trainer I was challenged by how the new realities of Anywhere could apply to my work. I'm a big thinker, but Anywhere helped me think even bigger - to an Anywhere audience, in Anywhere ways. I recommend Anywhere to anyone who wants a summary of where the digital revolution is currently, where it's going, and how you can profit from it.

An Excellent & Understandable Review of The Implications of Ubiquitous Connectivity

Emily Nagle Green, CEO of the Yankee Group and like myself a graduate of the University of Pennsylvania's Computer Science graduate program, presents the important implications of global and local telecommunication connectivity for worldwide business and the general public. Important and interesting examples of connected technology, such as Vitality, Inc's pill bottle that self reports when opened, and Japanese vending machines that deliver their inventory over the wireless telephone network are given as well as the analysis of the implications that these trends of pervasive technology hold for business and the population at large. With the analytical and explicative skills of a leader in business technology consulting Ms. Green describes the individual technologies, business trends, and lifestyle changes which will result from a profusion of devices and the entire population connected to a seamless network. The charts, illustrations and economic analysis typical of the best sort of consulting and investment report abound in this interesting volume and will enthrall all of us with an economic interest in these pervasive connected technologies, but Ms. Green never loses sight of how these devices and trends will affect all of us in the near future. This exciting and important, yet easily readable book is enriched by stories of how individuals in various professions and in their homes will interact with ubiquitously connected technology, and by interviews with technology and business leaders from a variety of important firms providing products and services that deliver this connectivity. "Anywhere" is a vital and engaging book both for all businesses that will be affected by connected technology in the next few years, as well all of us who will live their lives with many everyday objects, devices and other people continuously connected to the wireless network. I would give it my highest recommendation and a well deserved five stars. --Ira Laefsky MSE/MBA and Information Technology Consultant and Researcher formerly a Senior Staff Member for Arthur D. Little & DIGITAL