Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

Board responsibilityAnnual giving strategiesPledge fulfillmentImproved donor givingDirect mail appealsExpanding donor basesAnnual gift brochuresEvent managementPhonathonsGiving analysisChallenge giftsGift clubsFundraising in challenging economic timesCourting area businessesOnline donationsFirst-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

• Format: Paperback
• Language: English
• ISBN: 1118691970
• ISBN13: 9781118691977
• Release Date: May 2013
• Publisher: Jossey-Bass
• Length: 84 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"