Annual Editions: Marketing 04/05

By John Richardson and John Richardson

Revised

• Format: Paperback
• Language: English
• ISBN: 0072861304
• ISBN13: 9780072861303
• Release Date: December 2003
• Publisher: McGraw-Hill Higher Education
• Weight: 1.17 lbs.
• Dimensions: 0.5" x 8.2" x 10.8"

Customer Reviews

OOOdles of Info

This book really helped me understand the principles of marketing! The articles in the book were great and easy to understand!

Very Valuable

A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.