Analyzing Music in Advertising: Television Commercials and Consumer Choice

By Nicolai Graakjaer

Book Overview

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138616818
• ISBN13: 9781138616813
• Release Date: June 2018
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"