Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

By Giuseppe Pedeliento

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522549846
• ISBN13: 9781522549840
• Release Date: February 2018
• Publisher: Business Science Reference
• Length: 300 Pages
• Weight: 1.76 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"