Analytics in Smart Tourism Design: Concepts and Methods

Book Overview

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large...

• Format: Paperback
• Language: English
• ISBN: 3319830244
• ISBN13: 9783319830247
• Release Date: June 2018
• Publisher: Springer
• Length: 307 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"