Analysing Media Texts

by David Parker and Andrew Burn

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both...

• Format: Paperback
• Language: English
• ISBN: 082646470X
• ISBN13: 9780826464705
• Release Date: December 2003
• Publisher: Continnuum-3PL
• Length: 104 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.3" x 5.5" x 8.4"