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Paperback An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful Book

ISBN: 3842878281

ISBN13: 9783842878280

An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful

As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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