An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful

By Martin König

As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3842878281
• ISBN13: 9783842878280
• Release Date: April 2012
• Publisher: Diplomica Verlag
• Length: 116 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"