An Introduction to Survey Research, Volume I: The Basics of Survey Research

by Edward Nelson and Ernest L Cowles

Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.

This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners...

• Format: Paperback
• Language: English
• ISBN: 1948976056
• ISBN13: 9781948976053
• Release Date: March 2019
• Publisher: Business Expert Press
• Length: 146 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"