An Introduction to Survey Research, Volume II: Carrying Out the Survey

by Edward Nelson and Ernest L. Cowles

Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.

This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey...

• Format: Paperback
• Language: English
• ISBN: 1949991288
• ISBN13: 9781949991284
• Release Date: March 2019
• Publisher: Business Expert Press
• Length: 138 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"