Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses

By Horacio S. Wio

Book Overview

Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
* How to choose and use the right mailing lists
* Managing the two essentials of the catalog business: sales volumeand pricing

• Format: Hardcover
• Language: English
• ISBN: 0471508160
• ISBN13: 9780471508168
• Release Date: May 1990
• Publisher: Wiley
• Length: 291 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.8" x 8.9"