Mastering Global Business Development and Sales Management

By Thomas A. Cook

This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management.

• Format: Hardcover
• Language: English
• ISBN: 1482226235
• ISBN13: 9781482226232
• Release Date: August 2020
• Publisher: CRC Press
• Length: 340 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"