An Introduction to K-Pop and Bts: Hybridity and Transcultural Reimaginings

By Joanne Miyang Cho and Tessa C. Lee

This Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.

This book's unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.

• Format: Hardcover
• Language: English
• ISBN: 3031988272
• ISBN13: 9783031988271
• Release Date: August 2025
• Publisher: Palgrave MacMillan
• Length: 177 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.2" x 8.4"