An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively

Bys: Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.

'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

• Format: Hardcover
• Language: English
• ISBN: 3031490045
• ISBN13: 9783031490040
• Release Date: February 2024
• Publisher: Springer
• Length: 181 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"