An Experimental research on Consumer Behavior; using Service and Product

By Snigdha Bhatt

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844328068
• ISBN13: 9783844328066
• Release Date: April 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"