An Econometric Approach to a Marketing Decision Model

by William F. Massy and Ronald E. Frank

Book Overview

This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0262561891
• ISBN13: 9780262561891
• Release Date: April 1971
• Publisher: MIT Press
• Length: 238 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher