An Analysis of Customer Loyalty to Branded Farm Milk

By Efthimia M. Papadopoulou

Branding suggests the use of a name, term, or symbol, created to identify a product and enhance its value beyond its functional purpose. A strong brand name gains customer loyalty; an emotional... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659146749
• ISBN13: 9783659146749
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 196 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"