An Advertising World: Media and Approaches

By: Scaglia, Beatriz

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Communication via advertising allows for a brand to be placed in front of it's target audience in varying manners. This book delves into the approaches taken with advertising in the media, and the book series explores all aspects of the ad world.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

• Format: Paperback
• Language: English
• ISBN: 1171173822
• ISBN13: 9781171173823
• Release Date: January 1
• Publisher: Webster's Digital Services
• Length: 210 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 7.4" x 9.7"