An Advertising World: Communication

By: Scaglia, Beatriz

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertising communication is the art of knowing how to speak to consumers to best target a market and sell a product. This book delves into communication in advertising. The book series "An Advertising World" covers all aspects of advertising.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

• Format: Paperback
• Language: English
• ISBN: 1171173865
• ISBN13: 9781171173861
• Release Date: January 1
• Publisher: Webster's Digital Services
• Length: 344 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"