Americans 55 & Older: A Changing Market (The American Generations Series)

By Sharon K. Yntema and Sharon Yntema

Here is the sourcebook for anyone who wants to make sense of the rapidly changing 55-plus age group--they're not like "old" people used to be and they have a lot of money that they like to spend.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1885070349
• ISBN13: 9781885070340
• Release Date: July 2004
• Publisher: New Strategist Pr Llc
• Length: 483 Pages
• Weight: 2.30 lbs.
• Dimensions: 10.0" x 1.3" x 7.0"