
This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media--advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century...

This insightful book is the first to present a comprehensive survey of the Modernist movement as it emerged in America between 1920 and 1960 in various graphic media. It identifies and examines great works in advertising, information design, identity, magazine design, print,...
