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Paperback American Business, 1920-2000: How It Worked (The American History Series) Book

ISBN: 0882959859

ISBN13: 9780882959856

American Business, 1920-2000: How It Worked (The American History Series)

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Format: Paperback

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Book Overview

Written by Pulitzer Prize-winning author, this book offers examinations of representative companies and the remarkable people who led them. It considers the firms including McDonald's, Procter & Gamble, Boeing, General Motors, and Ford - which began as entrepreneurial startups and grew to become big businesses.

Customer Reviews

2 ratings

A post-Chandlerian account of American history

A post-Chandlerian account of American history. Very informative. Much of the oral history and anecdotes that I have come across over the years are systematised by McCraw.

Excellent reference for academic use or personal enjoyment

I read this book for business school and enjoyed it thoroughly enough to recommend it to friends and family who are interested in the recent history of business. This book documents the major events and themes in American Business during the past 80 years. The writing gives enough detail without being boring. In addition, I found it interesting to see how certain themes persist through time proving that history does repeat itself. The book is a very quick read and provides the reader with enough information on each era. After that, the reader can use the suggested reading list to learn more about the subjects, eras and people that might interest him/her. Overall, a great read.
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