AMC: Innovation on a Budget

By Jack Mercer

Against the backdrop of Detroit's automotive giants, American Motors Corporation dared to chart its own course. From its audacious formation through the merger of Nash-Kelvinator and Hudson, to its final act as the last independent automaker in America, AMC's journey is a riveting tale of ingenuity, resilience, and restless innovation. The company brought the world unforgettable models like the Gremlin, Pacer, and Eagle-each a response to changing times and consumer needs, each a bold statement in an industry often wary of change.

AMC: Innovation on a Budget reveals the untold story of a company that transformed necessity into invention. Whether pioneering the American compact car, launching the country's first true crossover, or reinventing the Jeep brand for new generations, AMC consistently defied expectations and set trends that would ripple through the industry for decades. Through recessions, oil crises, and fierce competition, AMC's leaders and workers pushed forward with creativity and resolve, leaving an enduring legacy that lives on in collector circles, pop culture, and the millions of drivers who found something different in their cars.

This is the definitive narrative of America's greatest underdog in the automotive world-a company whose courage to be different changed the road for everyone.

• Format: Paperback
• Language: English
• ISBN: 1923545310
• ISBN13: 9781923545311
• Release Date: July 2025
• Publisher: Independently Published
• Length: 276 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"