Amazon For CMOs: How Brands Can Achieve Success in the New Amazon Economy

by Mark Power and Kiri Masters

Book Overview

Are you and your organization equipped to succeed in the new Amazon economy?

Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs is the ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative.

Amazon has now become a priority for most companies but many brands are late to the party, scrambling to create sustainable long term strategies for success. The challenge...

• Format: Paperback
• Language: English
• ISBN: 099819011X
• ISBN13: 9780998190112
• Release Date: September 2019
• Publisher: Kiriath Masters
• Length: 176 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"