Always On: Digital Brand Strategy in a Big Data World

By Arve Peder Øverland

It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adher

• Format: Paperback
• Language: English
• ISBN: 0367880431
• ISBN13: 9780367880439
• Release Date: December 2019
• Publisher: Routledge
• Length: 294 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"