Alternate Reality Games: Promotion and Participatory Culture

By Stephanie Janes

Book Overview

Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

• Format: Paperback
• Language: English
• ISBN: 1032338121
• ISBN13: 9781032338125
• Release Date: June 2022
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 5.3" x 8.4"