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Ältere Konsumenten in Handel Und Marketing: Emp... [German]

Edition Description

Das vorliegende Buch besch?ftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es f?r H?ndler sinnvoll ist, sich den Bed?rfnissen ?lterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience f?r diese Zielgruppe...

Edition Details

Format:Paperback

Language:German

ISBN:3658155884

Format: Paperback

Condition:

69.99

50 Available

Quantity:

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Ältere Konsumenten in Handel Und Marketing: Emp... [German]

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