Empresaria social. Economista. Inversionista. Financiera. Mentora. Mujer. Estas son algunas de las palabras que caracterizan el perfil ?nico de Patricia Armend?riz, fundadora y presidenta de Financiera Sustentable. Poderosa e inspiradora, la amazona de las finanzas y la econom?a comparte las claves para alcanzar el ?xito en la vida, los negocios y en Shark Tank. A partir de sus memorias relata c?mo el poder de la escasez, la misi?n, la feminidad, el riesgo, el fracaso, la espiritualidad, la experiencia y la mentor?a la han guiado cuesta arriba en su labor por empoderar a los microempresarios mexicanos con el fin de que eleven su calidad de vida, alcancen el bienestar, se reduzca la pobreza, haya una mejor distribuci?n de la riqueza y tengamos un pa?s m?s justo. A lo largo de una intr?pida historia de vida, la empresaria admirada por los emprendedores mexicanos ha sorteado grandes retos: enfrentar la desigualdad econ?mica desde su lugar de origen en Comit?n, Chiapas, estudiar la carrera m?s dif?cil que exist?a y cumplir el sue?o de un posgrado en Inglaterra, ser la ?nica mujer al frente de las negociaciones del TLCAN y convertirse en la primera vicepresidenta de la Comisi?n Nacional Bancaria y de Valores, afrontar la crisis bancaria del 94, establecer el sistema regulador de la banca a nivel mundial y superar los fracasos de sus primeros emprendimientos, hasta ganar la carrera de la rentabilidad en el proyecto de su vida: un banco cuya misi?n es la inclusi?n financiera. Una serie de ascensos hacia la cumbre del ?xito en monta?as personales, socioecon?micas y profesionales, no s?lo como s?mbolos de esfuerzo propio, sino tambi?n de progreso social, hasta convertirse en una destacada alpinista de sue?os de alto rendimiento. ENGLISH DESCRIPTION The measure of our dream must equal our will to achieve it. Social businesswoman. Economist. Financier. Mentor. Woman. These are a few of the words that sum up Patricia Armend?riz' unique profile as founder and CEO of Financiera Sustentable. Powerful and inspiring, this finance and economy amazon shares the keys to succeed in life, business, and Shark Tank Mexico. Through her memoirs, she tells us how the force of scarcity, the mission of femininity, the risks, the setbacks, the spirituality, the experience, and the mentorship guided her uphill in her work to empower Mexican small business owners to increase their quality of life, achieve wellbeing, reduce poverty, have a better distribution of wealth and a more just nation. Throughout an intrepid life story, this business woman, admired by many Mexican entrepreneurs, overcame great challenges: she faced financial inequality in her homeland, Comit?n, Chiapas; chose the hardest college degree there is and fulfilled her dream of a postgrad in England; she was the only woman at the forefront of the NAFTA negotiations and became the first woman vice-president of the National Banking and Securities Commission; she faced the financial crisis of 1994, established the banking regulatory system worldwide, and got past the failure of her first entrepreneurship, until she won the rentability race with the project of her life: an economically inclusive bank. A series of ascends to the peaks of personal, socio-economical, and professional success are not just symbolic of her personal efforts, but of social progress, making her a top climber of high-performance dreams.
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