All Thumbs: Mobile Marketing That Works

By Michael Dru Kelley

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

• Format: Hardcover
• Language: English
• ISBN: 1137279273
• ISBN13: 9781137279279
• Release Date: September 2014
• Publisher: Palgrave MacMillan
• Length: 218 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.9" x 5.7" x 8.8"