Alcoholic Beverages

By John Cavanagh and Frederick F. Clairmonte

Book Overview

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

• Format: Paperback
• Language: English
• ISBN: 1032605383
• ISBN13: 9781032605388
• Release Date: December 2025
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"