Airport Marketing

By Anne Graham and Nigel Halpern

Book Overview

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

• Format: Paperback
• Language: English
• ISBN: 036748370X
• ISBN13: 9780367483708
• Release Date: November 2021
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"