Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes

By Rajat Narang

A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.

If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab...

Hop in!

• Format: Paperback
• Language: English
• ISBN: B0BZ314RQH
• ISBN13: 9798215432914
• Release Date: August 2022
• Publisher: Rajat Narang
• Length: 342 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"