AI Powered Insight: Marketing Research Reconfigured

By Michalis A. Michael and Nicos Rossides

This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.

• Format: Paperback
• Language: English
• ISBN: 1041024282
• ISBN13: 9781041024286
• Release Date: May 2026
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"