AI Powered Insight: Marketing Research Reconfigured

By Nicos Rossides and Michalis A. Michael

This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.

• Format: Hardcover
• Language: English
• ISBN: 1041038178
• ISBN13: 9781041038177
• Release Date: May 2026
• Publisher: Routledge
• Length: 192 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"