Ai-Empowered Corporate Social Media: Exploring Internal and External Strategy

By Liangfei Qiu

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework--internal affairs and external affairs--that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.

Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration. Through compelling historical analogies--from John Snow's epidemiological breakthroughs to Toyota's recall crisis--this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.

• Format: Hardcover
• Language: English
• ISBN: 3032147123
• ISBN13: 9783032147127
• Release Date: February 2026
• Publisher: Palgrave MacMillan
• Length: 322 Pages