Agri-Input Marketing in India

By Pingali Venugopal, Ram Kaundinya, Venugopal

Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

• Format: Paperback
• Language: English
• ISBN: 8132117719
• ISBN13: 9788132117711
• Release Date: May 2013
• Publisher: Sage Publications Pvt. Ltd
• Length: 270 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 7.1" x 9.4"