Agile Strategy: How to Create a Strategy Ready for Anything

By Ralph Fernando

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.

LEADERSHIP AND MANAGEMENT STRATEGY BUSINESS TRANSFORMATION

Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent 1], with insufficient agility identified as one of the top three barriers to successful strategy implementation 2].
The square peg of traditional strategy -- vision, mission and blue-sky exercises; the separation of strategy from "implementation" -- no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
Practical: It is anchored in innovative and robust concepts but designed as a practical "how-to" guide: a book for practitioners, written by a practitioner.
Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.

Why should I read it?
Agile Strategy offers four key benefits to its readers:

A clear framework ("RADAR") A single, easy-to-grasp guiding principle: The Horizon Measurable benefits A practical approach

I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck
Ralph Fernando
1] Project Management Institute (2017) Pulse of the Profession
2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

• Format: Paperback
• Language: English
• ISBN: 1292262982
• ISBN13: 9781292262987
• Release Date: March 2019
• Publisher: FT Publishing International
• Length: 256 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"